Bank Account Opening
Redesigned identity verification flows that boosted completion rates 24% while maintaining full compliance. Live for 2.3M users.
View case study →Senior UX Designer with 16 years turning ideas into launched products.
From concept sketches to production code, I design experiences that ship. Specialized in bringing clarity to messy requirements—regulatory constraints, legacy systems, and competing stakeholder needs included.
Why work with me
Hire a designer who understands what it takes to ship—beyond the mockups.
Annotated specs, edge cases documented, and developer handoff that actually works.
I bring product, engineering, and stakeholders along—design reviews that build consensus.
Legacy systems, compliance needs, technical debt—I design with reality in mind.
Every major design backed by testing, metrics, or pilot data—not just intuition.
Shipped Work
Three projects demonstrating end-to-end delivery—from early concepts to launched features used by millions.
Redesigned identity verification flows that boosted completion rates 24% while maintaining full compliance. Live for 2.3M users.
View case study →
Rebuilt trading for retail investors with real-time risk warnings. Reduced support tickets by 47% through clearer disclosure flows.
View case study →Designed for high-net-worth clients where every interaction balances service with transparency. Still in use 8 years later.
View case study →More Work
Additional projects demonstrating range across products and platforms.
A conceptual banking app design exploring modern mobile banking interactions.
ConceptInvestment fund trading interface with portfolio management features.
InvestmentCredit card application and management experience design.
BankingOutdoor adventure and hiking trail exploration app design.
LifestyleImpact
These metrics come from shipped products in production—real users, real outcomes.
How I Work
A repeatable process for turning ideas into live features—proven across 16 years and multiple industries.
User needs, business goals, technical constraints
Scope, success metrics, stakeholder alignment
Concepts, prototypes, iteration with feedback
Usability testing, pilot metrics, stakeholder reviews
Handoff, QA, launch, and post-release iteration
Capabilities
Across 16 years, I've developed skills that transfer across industries. Whether it's finance, healthcare, or consumer tech—the fundamentals of shipping hold.
"Design is only successful when it ships. My job isn't done when the mockup looks good—it's done when users are successfully completing tasks in production."
About
I started as a visual designer and grew into UX leadership by shipping—again and again. Banks, trading platforms, startups. What I've learned: the best designers understand what happens after they hit "export."
Design is a means to an end. The end is a product in users' hands that solves their problem. Everything else—process, frameworks, awards—is noise if it doesn't ship.
I'm especially interested in products where trust matters—where a confused user isn't just annoyed, they're gone.
Outside work, you'll find me hiking Hong Kong's trails—where there are no stakeholders, no deadlines, and the path always eventually leads somewhere.
I'm open to senior UX opportunities where getting to launch matters as much as the design itself.