UX design for products that reach production.
Banks rarely struggle to set strategy. They struggle to deliver it. I’ve taken 10+ products from concept to launch across retail and wealth banking — owning the work from research through release, and staying through QA so nothing stalls at handoff.
Shipped Work
Three projects demonstrating end-to-end delivery—from early concepts to launched features used by millions.
BOCHK
Bank account opening had a 61% drop-off rate—and compliance said we couldn’t remove a single step. I redesigned the flow to work within those constraints, and completion jumped 24%. Now live for 2.3M users.
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BOCHK
Retail investors were calling support because they didn’t understand their own trades. I rebuilt the trading flow with progressive disclosure and contextual risk warnings. Support tickets dropped 47%.
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HSBC
HNW clients expect white-glove service; regulators demand full transparency. I designed an experience that serves both masters. Still in production 8 years later.
View case study →More Work
Additional projects demonstrating range across products and platforms.
Rethinking what a bank app feels like when you start from zero—designed for discovery, not just transactions.
0→1 Product
Fund trading meets portfolio management. One interface for researching, buying, and tracking investments.
Design System
From application to everyday spend—redesigning the full credit card lifecycle for a bilingual market.
Localization
Passion project: trail discovery built by someone who actually hikes them.
Personal ProjectImpact
These metrics come from shipped products in production—real users, real outcomes.
How I Work
A repeatable process for turning ideas into live features—proven across 16 years and multiple industries.
We find the real friction before anyone designs.
One shared definition of success, so sign-off is fast.
Iterate cheaply, at the low-fi stage.
Validate with users pre-launch, not post-mortem.
Production-ready specs — and I’m in QA till live.
Why work with me
You’ve seen the cost of designers who stop at mockups. Here’s what changes when you hire someone who stays through launch.
Every team owns a screen. The nav changes per page. Users think they left the app.
I build design systems that make every touchpoint feel like the same product.
Pixel-perfect designs the tech team can’t implement. Back to square one.
I design for the system you have—then push it forward from there.
Capabilities
Strategy is straightforward to write. Getting it into production is the hard part — and that’s where I focus.
“I don’t design for the portfolio. I design for the production environment—where edge cases are real, users are impatient, and nothing ships on accident.”
Onboarding that doesn’t hemorrhage users. Transaction flows where mistakes cost real money. Account management that integrates with 15-year-old backends.
HKMA compliance. Legacy system API limits. Bilingual legal disclosures. I design for the world the product actually lives in.
Native iOS/Android, responsive web, hybrid apps. Also: design systems that 40+ engineers actually use.
Presenting to leadership, negotiating technical trade-offs with engineers, and getting compliance sign-off.
From research briefs to annotated specs to post-launch dashboards. I own the full arc—or the part you need me to.
About
I started in visual design, moved into interaction design, and grew into end-to-end UX delivery—not by planning it, but by volunteering for the parts other designers avoided: the compliance meetings, the integration calls, the launch-day bug triage. Those are the skills that stuck.
Design is a means to an end. The end is a product in users’ hands that solves their problem. Everything else—process, frameworks, awards—is noise if it doesn’t ship.
I’m especially interested in products where trust matters—where a confused user isn’t just annoyed, they’re gone.
Outside work, you’ll find me hiking Hong Kong’s trails—where there are no stakeholders, no deadlines, and the path always eventually leads somewhere.
If you’re building a roadmap and need someone to carry it into production, let’s talk.