BOCHK
Bank Account Opening
I redesigned the bank account opening flow to navigate strict compliance requirements without removing any steps. Completion rose 24% across 2.3M users.
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+24%
Completion
Live
In production
UX design for products that reach production.
I’ve taken 10+ products from concept to launch across retail and wealth banking — owning the work from research through release, and staying through QA so nothing stalls at handoff.
Shipped Work
Three projects demonstrating end-to-end delivery—from early concepts to launched features used by millions.
BOCHK
I redesigned the bank account opening flow to navigate strict compliance requirements without removing any steps. Completion rose 24% across 2.3M users.
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BOCHK
I led the full redesign of the BOCHK stock trading experience — restructured the information architecture, tightened navigation, and introduced real-time streaming quotes. Task completion improved 31% and time to trade dropped 52%.
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HSBC
I designed the HSBC wealth management experience—portfolio dashboard, investment tracking, risk assessment, and asset allocation tools—all rebuilt for a mobile-first platform. Feature adoption rose 45%. Still in production 8 years later.
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Additional projects demonstrating range across products and platforms.
Rethinking what a bank app feels like when you start from zero—designed for discovery, not just transactions.
0→1 Product
Fund trading meets portfolio management. One interface for researching, buying, and tracking investments.
Design System
From application to everyday spend—redesigning the full credit card lifecycle for a bilingual market.
Localization
Passion project: trail discovery built by someone who actually hikes them.
Personal ProjectImpact
These metrics come from shipped products in production—real users, real outcomes.
How I Work
A repeatable process for turning ideas into live features—proven across 16 years and multiple industries.
We find the real friction before anyone designs.
One shared definition of success, so sign-off is fast.
Iterate cheaply, at the low-fi stage.
Validate with users pre-launch, not post-mortem.
Production-ready specs — and I’m in QA till live.
Why work with me
From insight to launch — design that stays involved through every phase of delivery.
Every team owns a screen. The nav changes per page. Users think they left the app.
I build design systems that make every touchpoint feel like the same product.
Pixel-perfect designs the tech team can’t implement. Back to square one.
I design for the system you have—then push it forward from there.
About
I started in visual design, moved into interaction design, and grew into end-to-end UX delivery—not by planning it, but by volunteering for the parts other designers avoided: the compliance meetings, the integration calls, the launch-day bug triage. Those are the skills that stuck.
Design is a means to an end. The end is a product in users’ hands that solves their problem. What matters is what ships.
I’m especially interested in products where trust matters—where getting the details right earns long-term loyalty.
Outside work, you’ll find me hiking Hong Kong’s trails—where the path always eventually leads somewhere.
If your team needs a designer who stays through handoff, let’s talk. I’m looking for senior & lead UX roles where the endpoint is shipped products.