I ship products that 2.3 million people use.
I design the full journey—research through launch—so nothing gets lost between Figma and the app store. Specialized in regulated industries where most designers struggle: banking, trading, wealth management. Compliance isn’t a constraint—it’s a design problem I solve.
Why work with me
You’ve seen the cost of designers who stop at mockups. Here’s what changes when you hire someone who stays through launch.
Developers guess what you meant. 47 Slack messages later, it’s still wrong.
Engineers build it right the first time. Edge cases caught before they become bugs.
Three VPs, five opinions, no decision. The redesign stalls for a quarter.
I run design reviews that end with decisions, not more meetings.
Pixel-perfect designs the tech team can’t implement. Back to square one.
I design for the system you have—then push it forward from there.
The HiPPO decides. Users are confused. Nobody knows why.
Decisions backed by data from real users, not the loudest voice in the room.
Shipped Work
Three projects demonstrating end-to-end delivery—from early concepts to launched features used by millions.
BOCHK
Bank account opening had a 61% drop-off rate—and compliance said we couldn’t remove a single step. I redesigned the flow to work within those constraints, and completion jumped 24%. Now live for 2.3M users.
View case study →
BOCHK
Retail investors were calling support because they didn’t understand their own trades. I rebuilt the trading flow with progressive disclosure and contextual risk warnings. Support tickets dropped 47%.
View case study →
HSBC
HNW clients expect white-glove service; regulators demand full transparency. I designed an experience that serves both masters. Still in production 8 years later.
View case study →More Work
Additional projects demonstrating range across products and platforms.
Rethinking what a bank app feels like when you start from zero—designed for discovery, not just transactions.
0→1 Product
Fund trading meets portfolio management. One interface for researching, buying, and tracking investments.
Design System
From application to everyday spend—redesigning the full credit card lifecycle for a bilingual market.
Localization
Passion project: trail discovery built by someone who actually hikes them.
Personal ProjectImpact
These metrics come from shipped products in production—real users, real outcomes.
How I Work
A repeatable process for turning ideas into live features—proven across 16 years and multiple industries.
I don’t start with solutions. I sit with stakeholders, read the compliance docs, and map where the real friction lives.
Before I design, I get PM, engineering, and legal on the same page about what success looks like—so reviews become approvals, not debates.
Low-fi to hi-fi, with check-ins at the points where wrong turns are cheapest to fix.
I test with real users before launch—not after. If it doesn’t validate, I iterate, not defend.
Annotated specs, edge-case documentation, and I stay through QA. My job doesn’t end at handoff.
Capabilities
Across 16 years, I’ve developed skills that transfer across industries. Whether it’s finance, healthcare, or consumer tech—the fundamentals of shipping hold.
“I don’t design for the portfolio. I design for the production environment—where edge cases are real, users are impatient, and nothing ships on accident.”
Onboarding that doesn’t hemorrhage users. Transaction flows where mistakes cost real money. Account management that integrates with 15-year-old backends.
HKMA compliance. Legacy system API limits. Bilingual legal disclosures. I design for the world the product actually lives in.
Native iOS/Android, responsive web, hybrid apps. Also: design systems that 40+ engineers actually use.
I’ve presented to C-suite, debated API limits with engineers, and negotiated copy with compliance officers—sometimes in the same week.
From research briefs to annotated specs to post-launch dashboards. I own the full arc—or the part you need me to.
About
I started in visual design, moved into interaction design, and grew into end-to-end UX delivery—not by planning it, but by volunteering for the parts other designers avoided: the compliance meetings, the integration calls, the launch-day bug triage. Those are the skills that stuck.
Design is a means to an end. The end is a product in users’ hands that solves their problem. Everything else—process, frameworks, awards—is noise if it doesn’t ship.
I’m especially interested in products where trust matters—where a confused user isn’t just annoyed, they’re gone.
Outside work, you’ll find me hiking Hong Kong’s trails—where there are no stakeholders, no deadlines, and the path always eventually leads somewhere.
If your team needs a designer who stays past the handoff, let’s talk. I’m looking for senior and lead UX roles where the finish line is a live product—not a Figma file.